RB Leipzig and PUMA have collaborated on a distinctive football jersey that diverges from standard sportswear design. Released during the 2024 Christmas season, the RBL ‘Jingle’ shirt distinguishes itself through an unusual material choice and limited production approach.
The RB Leipzig x PUMA Jingle jersey is manufactured entirely from red velvet, a material not typically used in sports apparel. Limited to 2,009 units—a reference to the club’s founding year—the design targets collectors and football enthusiasts interested in unique memorabilia. The unconventional material selection represents a departure from traditional football kit fabrics like polyester or cotton, which are chosen for performance and durability.
The production run’s deliberate scarcity and distinctive material suggest the Bundesliga club’s latest jersey is positioned more as a collector’s item than a standard athletic garment. Each shirt is individually numbered, reinforcing its limited-edition status and potential value for sports memorabilia collectors.
Accompanying the RB Leipzig x PUMA 04 Jingle jersey is a metal packaging box designed with additional functionality in mind. The box can be repurposed as a storage container after the jersey is removed and includes a jersey-shaped cookie cutter branded with RB Leipzig and PUMA logos. This approach adds a supplementary element of utility and novelty to the product.
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