Atalanta Bergamasca Calcio, currently leading the Italian Serie A and competing in the UEFA Champions League, has unveiled its striking third kit for the 2024/25 season in collaboration with Spanish technical sponsor Joma. The new design represents a sophisticated narrative that intertwines the club’s rich historical legacy with contemporary aesthetic sensibilities.
The Atalanta BC 2024/25 Joma third kit’s most prominent feature is its vibrant yellow base, which immediately captures attention and provides a modern, dynamic backdrop. Strategically positioned across this canvas is a distinctive horizontal band in black and blue colors that are quintessentially Atalanta and serve as a powerful visual homage to the club’s enduring identity. This design element intentionally bridges Atalanta’s storied past with its ambitious present and future.
Innovation meets architectural inspiration in the new Atalanta jersey’s graphical motifs, which are meticulously embossed onto the fabric. These intricate patterns draw direct reference to the external roofing of the Gewiss Stadium, the club’s recently renovated home ground. By incorporating architectural elements, Joma has transformed the third kit into more than just a piece of sportswear, but a wearable representation of Atalanta’s physical and cultural landscape.
The technical design extends to theshirt’s collar, which features a round neck with carefully considered styling. The exterior portion continues the black and blue thematic approach, creating a cohesive visual narrative that echoes the front’s design language. This attention to detail ensures that every element of the kit contributes to an organic, elegant aesthetic that speaks to both tradition and contemporary football design.
A particularly meaningful aspect of the kit is the continuation of Atalanta’s cherished motto, “La Maglia Sudata Sempre” (“Always sweat for the shirt”), which is printed on the inner collar. Complementing this is the “Atalanta Bergamo” logo positioned just below the collar’s exterior, symbolizing the unbreakable connection between the club and its hometown.
