The Danish Football Association (DBU) unveiled a distinctive special edition national team kit for the 2024/25 season, marking a unique collaboration between Danish fashion brand HALO and longtime technical sponsor hummel. The jersey will make its debut in Denmark’s UEFA Nations League fixture against Spain at Parken Stadium on November 15th.
The Denmark 2024/25 hummel x HALO jersey features a deep bordeaux base color and incorporates a distinctive pattern inspired by skydiving, paying homage to HALO founder Helge Petersen’s 1981 parachute jump that sparked the brand’s creation. This design element seamlessly integrates HALO’s Scandinavian aesthetic sensibilities with Denmark’s rich football heritage.
Daniel Struzinski, Head of HALO, emphasized the jersey’s symbolic representation of unity and community values central to both Danish football and culture. The collaboration aims to bridge the gap between athletic performance wear and contemporary fashion, reflecting an emerging trend in football kit design.
DBU Commercial Director Birgitte Mabeck highlighted how the jersey embodies the collective spirit of Danish football, extending beyond on-field performance to represent shared national values. The limited edition release serves as a tangible connection between the team’s sporting ambitions and broader cultural significance.
The Denmark 2024/25 hummel x HALO kit will be worn by Danish internationals including Pierre-Emile Højbjerg, Kasper Dolberg, and Alexander Bah as they face the UEFA EURO 2024 champions. This high-profile match provides an appropriate stage for showcasing this innovative collaboration between Denmark’s football and fashion sectors.
Beyond the matchday jersey, hummel’s marketing director Morten Lund revealed that the collaboration extends to a comprehensive lifestyle collection, aiming to appeal to both football supporters and fashion enthusiasts. This broader release demonstrates the growing convergence of athletic wear and contemporary fashion in modern football culture.
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 unveiled a distinctive special edition national team kit for the 2024/25 season, marking a unique collaboration between Danish fashion brand HALO and longtime technical sponsor hummel. The jersey will make its debut in Denmark's UEFA Nations League fixture against Spain at Parken Stadium on November 15th.){kind=link}